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3 People That Got In The Way of Ed Sheeran’s New Album Release

By  January 22, 2017

Ed Sheeran is all about keeping the spotlight to himself this 2017 as he shares with Billboard the real deal about delaying the release of his latest album, ÷ "The plan was to come in September and then the album was meant to come in November, but the week the album was coming out was the week the presidential elections."

Sheeran thought it was a good idea to capture people's full attention without having to share the spotlight with other celebrities who were also making headlines at that time.

A brilliant marketing strategy turned out to be a win-win situation for all parties involved as everyone got their own “time to shine.” Though we’re not obviously ecstatic about Trump, we got some solid records released prior to ÷.

Who and what exactly got in the way of Ed Sheeran’s much-anticipated album release?

 

1.     Donald Trump Got Elected As U.S. President

 

 

2.     Bruno Mars came out of his cave with the smashing “24K Magic”

 
 
 

3.     The Weeknd’s “Starboy” saw the light of day

Will ÷ be worth the wait? I guess we'll just have to see on March 3!

 

Photo Credit: Getty Images, Giphy


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