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Music News

BTS Enters A New Era with 'DNA'

By  September 19, 2017

Reigning K-pop boy group BTS have dropped their highly anticipated single DNA, fresh off their latest mini-album Love Yourself: Her. Having described their new album as a ‘turning point’ and gluing their sights onto the Billboard Hot 100, it is clear that the group holds high ambitions for this comeback. But does their new single live up to the fanfare?

Despite being a ‘K-pop song’, DNA’s composition echoes the trends that have been dominating the Top 40 in the States. Starting off with a syncopated beat comprising of whistles and acoustic guitar strums, the EDM-inspired track gradually gets layered with more elements- such as those subtle countermelody flourishes- before it launches into a ‘chorus’. Or rather, a pseudo-chorus, for the song continues to build up before it explodes with a flurry of electro synths and distorted vocals. 

The use of the "pop-drop", which has been popularized by artists like Diplo and The Chainsmokers, makes DNA a natural hit with the current Western palate even if it is sung in Korean (the song has already reached Top 5 on US iTunes within a day of its release). BTS elevate the track above generic territory by injecting their unique colors, with personality-filled moments such as the back and forth raps between members Jungkook and Suga. Lyrically, the love song carries fatalistic overtones (All of this is not a coincidence/ Cuz we’re the two who found the destiny) that are further evoked through the trippy cosmic imagery in the must-watch music video.

DNA is the start of an exciting new era for BTS: it is the announcement of their mission to stake their claim onto international charts, to cement their presence in the global spotlight. Check out their music video (which features super sick choreography) below. 

 

P.S. Stay tuned for an upcoming review of their album Love Yourself: Her!

Photo credit: Def Jam Japan


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