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The Definitive Track-by-Track Ranking of Taylor Swift's 'reputation' Nobody Asked For
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Niall Horan Shows Us A Different Side Of Him In 'Flicker'
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Music News

Taylor Swift Underwhelms (Again) With New Single, 'Gorgeous'

By  October 21, 2017

After the faux-villainess theatrics of Look What You Made Me Do and roguish mania of …Ready For It?, Taylor Swift returns to her signature lovestruck girl-next-door character with Gorgeous.

Her dedication to her persona is palpable, as the pop number paints a picture of drunk infatuation with effervescent video game synths and a ditzy bubblegum chorus. However, the execution of it all feels anodyne, sounding like a leftover cut from her last album 1989.

The lyricism is clearly the worst culprit- her rhymes are clumsy (I can't say anything to your face/ 'Cause look at your face) and her descriptions are middle schooler diary entry material (You should think about the consequence/ Of your magnetic field being a little too strong). It is a letdown considering how Taylor Swift has always displayed an eye for the devil in the details, marrying specificity with universality. The Max Martin production is nothing to write home about either, the little tweaks and flourishes lend some flair, but not enough to lift the song out of generic filler territory.

“You missed the joke!” Her defenders might scoff. “The childishness is all intentional!” But mediocrity does not magically vanish upon a calculated wink at the audience. Taylor’s desperation to convey her self-awareness results in heavy-handed songwriting choices that ignore her personal strengths, her attempts to imbue ironic comedy into her romanticism come across more vapid than charming. She managed to accomplish the latter with Blank Space but there's only so many times you can put out this kind of song without the trick getting stale - Taylor has been playing the self-referential card for way too many songs at this point.

So far, our ranking of her previews from Reputation would be: ...Ready For It? > Gorgeous > Look What You Made Me Do. While Gorgeous is far less interesting than ...Ready For It?, its melodicity elevates it above Look What You Made Me Do.

But frankly speaking... none of those 3 songs make a very convincing case for the hype factor behind Reputation

 

Photo Credit: Getty Images


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